Gaudio Launches Loudness SDK to Provide a Consistent Streaming Media Listening Experience
Audio technology company announces software solution that smoothes variations in loudness and provides continuity of perceived sound levels for OTT video and music streaming platforms
BERKELEY, CA – September 12, 2018 – Gaudio, a next-generation audio technology company dedicated to enhancing the listening experience for XR and streaming media, today launched its Sol Loudness SDK for streaming media. Starting today, video and music streaming platforms can leverage Gaudio’s Sol Loudness SDK to provide a smoother audio experience for subscribers.
The popularity of OTT video (over-the-top) is growing rapidly and streaming media consumption is increasing across multiple devices, including smartphones, Smart TVs, and game consoles. Over the past few years, streaming media companies have prioritized the seamless transmission of high-quality video and music, and improved UX. Audio quality and audio features have not received the same level of attention, resulting in inconsistencies in the listening experience across devices. Emerging audio technologies, such as Gaudio’s Sol Loudness SDK, solve for this by smoothing variations in loudness and providing continuity of the perceived sound level between streaming content for end-users.
Henney Oh, CEO and Co-founder of Gaudio, said: “At Gaudio, we are dedicated to improving the end-user listening experience. Our loudness management solution addresses common subscriber complaints and solves for volume inconsistencies between content programming. A smoother audio experience leads to increased subscriber satisfaction and that leads to improved retention.”
Alexis Macklin, Analyst at Greenlight Insights, said: “With 62% of U.S. adults streaming TV and movies each week, streaming services have revolutionized the way consumers listen to and watch media. Unfortunately, this mass appeal has yet to translate to consistent audio quality. The streaming market is set to be disrupted by new solutions focused on setting higher standards in streaming audio quality. Loudness management will be central to the features that creators and publishers will need to deliver as a growing number of consumers expect consistent audio quality across streaming platforms.”
Gaudio’s SDK product line includes spatial audio rendering for 360° video and loudness management for streaming media. Other loudness management software solutions today employ a legacy “file-based” approach, which is a pre-processing pipeline that destructively modifies the original content. The Sol Loudness SDK uses a server-client architecture in which the server-side performs loudness measurement and generates metadata that the client-side uses to normalize content to the target loudness setting. Advantages to the server-client solution include, (1) the opportunity to set loudness targets per platform, end-user device, or even listening environment, and (2) the original content is never modified, avoiding compression artifacts. Naver Corporation, a South Korea-based internet content service company, is one of the first companies to integrate the Sol Loudness SDK for their streaming media services.
For more information on G-Audio technology solutions, visit Gaudio Lab.
Gaudio is a next generation audio technology company dedicated to enhancing the listening experience for XR and streaming media. Gaudio is customizing solutions for forward-looking companies like Honda, Naver, and partners like Tiledmedia and NexStreaming. With seven audio Ph.Ds leading R&D, the team has invented numerous patented technologies and excels in algorithm development with deep knowledge in acoustics, psychoacoustics, and signal processing. Winner of the AMD Studios VR Awards 2017 Innovative VR Company of the Year, and with active membership in standard developing organizations including MPEG and 3GPP, G-Audio is building the next generation playground for audio innovation. For more information, visit Gaudio Lab.
The Tech Blog Writer Podcast: How Audio Technology Will Impact Video Streaming Platforms Tech journalist Neil Hughes is host of the renowned Tech Blog Writer Podcast with over 16,000 followers. Check out Neil’s interview with Adam Levenson that provides a glimpse into the near future of audio tech, including recent developments for streaming media. Neil’s entertaining style together with his insightful questions make for a fun, engaging, and informative 30-minute conversation.2018.10.05
The partnership targets a premium user experience by combining immersive spatial audio with high quality 360 video through 5G networks BERKELEY, CA – October 16, 2018 – Cinematic VR production company and technology developer the Thirteenth Floor has joined forces with next-generation audio solutions expert Gaudio to provide a premium level VR experience. The two companies first introduced their partnership on September 28 in Seoul. The Thirteenth Floor has licensed Gaudio’s Sol VR360 SDK and the two development teams are embarking on their mission to build a VR content service platform targeting 5G networks called THere. The limitations of current 4G LTE mobile networks have forced VR360 producers and developers to compromise quality, but the with the advent of 5G, the industry can finally begin to realize the potential of this emerging immersive medium. The Thirteenth Floor began as a VR technology startup in 2015 and is now well-known for its unique, proprietary 360-degree video shooting and drone shooting systems. Gaudio is an award-winning audio technology startup with R&D based in Seoul focusing on the development of solutions for streaming media in addition to audio for cinematic VR. The two companies plan to launch the THere platform in 2019 as telecoms begin to roll out 5G services to major markets. By taking advantage of the larger 5G pipe, Thirteenth and Gaudio will deliver hyper-realistic immersive experiences to viewers featuring a new level of quality. The experience will enable completely synchronized immersive video and spatial audio that responds instantly to viewer head-tracking, suspending disbelief, reducing motion sickness, and opening up the potential to transport audiences into other realities. “With the potential of 5G now in focus, developing a new VR platform in collaboration with a leading audio technology company like Gaudio represents a meaningful strategic alliance” said Jung-woo Park, CEO of Thirteenth Floor. Park added that, “We are aiming to deliver the ultimate user experience in Cinematic VR, the one viewers have been waiting for.” “We are very excited to showcase our next gen audio solutions in combination with the Thirteenth Floor’s innovative content production and video technologies”, said Henney Oh, CEO of Gaudio. “This is an opportunity to lead the way into premium VR on 5G and take advantage of 100x the bandwidth compared to 4G LTE.” In addition to cinematic VR, the two companies also plan to develop immersive audio/video technologies for location-based VR theme parks and VR cinema experiences that are growing in popularity, as well as livestreaming VR for sports and live events. About GaudioGaudio is a next generation audio technology company dedicated to enhancing the listening experience for XR and streaming media. Gaudio is customizing solutions for forward-looking companies like Honda, Naver, and partners like Tiledmedia and NexStreaming. With seven audio Ph.Ds leading R&D, the team has invented numerous patented technologies and excels in algorithm development with deep knowledge in acoustics, psychoacoustics, and signal processing. Winner of the AMD Studios VR Awards 2017 Innovative VR Company of the Year, and with active membership in standard developing organizations including MPEG and 3GPP, Gaudio is building the next generation playground for audio innovation. For more information, visit Gaudio About Thirteenth FloorThirteenth Floor produces world-class cinematic VR content using a variety of innovative and proprietary technologies for clients including RedBull, Hyundai, Samsung, and Coca-Cola. The team is comprised of VR experts with experience as executive producer, art director, and VFX director at companies such as CJ Corporation, SBS, and Nexon. Now in its third year, Thirteenth is building on core IP to develop a new VR content platform. For more information, visit Thirteenth Floor.2018.10.16